THE DEVELOPING INTERNATIONALISATION OF RETAILING
- 1 February 1990
- journal article
- Published by Emerald Publishing in International Journal of Retail & Distribution Management
- Vol. 18 (2)
- https://doi.org/10.1108/09590559010000575
Abstract
The internationalisation of retailing has been a facet of retail developments in recent years and will continue to be of importance to companies in the 1990s. The forces which encourage retailers to “go international”, the scale of international presence and the strategies employed to enter new markets are identified. Finally, possible trends in the future are discussed.Keywords
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