Sociology and cultural studies: rhetorics of disciplinary identity

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Abstract
This article explores the interface between cultural studies and soci ology, as expressed through four scenarios which construe the 'debate' in particular ways. Two of these - 'cultural studies succession' and 'postmodernist conjuncturalist cultural studies' - unapologetically seek to dismiss sociology in favour of cultural studies, whilst a third - 'socio logical revenge' - appears to turn the tables entirely. A fourth and more productive scenario dwells synthetically on the 'cultural turn' across the whole 'field' of the social and human sciences. All four postures dis cussed are found to share two problematical features. The first of these is that although rhetoric/discourse is crucial in the construction of iden tities, including disciplinary identities, over-rhetorical manifestos readily generate critical doubts about their consistency and appropri ateness. Second, the focus in the four scenarios is chiefly on disciplinary homes, fields, or turns rather than, as it perhaps should be, on substan tive theses or ideological positions within these.

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