Latencies of Sexual and Asexual Responses to Double-Entendre Words as a Function of Sex-Guilt and Social Desirability in College Females

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Abstract
A restricted association procedure was used to study females' latencies associated with sexual and asexual responses to double-entendre sexual words. Latencies were also examined relative to two personality variables, sex-guilt and social desirability. The results indicated that sexual responses were accompanied by longer latencies than asexual responses. There was also an interaction between sex-guilt and sexual-asexual response latencies, with subjects of high sex-guilt showing longer latencies of sexual response but not of asexual response. Contrary to prediction, individual differences on the social desirability variable were unrelated to latencies of either sexual or asexual response. The study also outlined a stimulus-encoding model for associations to double-entendre sexual words.