Philip Morris changes its name, but not its harmful practices
Open Access
- 1 September 2002
- journal article
- Published by BMJ in Tobacco Control
- Vol. 11 (3) , 169-170
- https://doi.org/10.1136/tc.11.3.169
Abstract
After spending more than $250 million on an advertising campaign to improve its name and reputation, Philip Morris has abruptly shifted course and decided instead to change its corporate name—to The Altria Group, Inc.Keywords
This publication has 3 references indexed in Scilit:
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- The Master Settlement Agreement with the Tobacco Industry and Cigarette Advertising in MagazinesNew England Journal of Medicine, 2001
- Community Mobilization to Reduce Point-of-Purchase Advertising of Tobacco ProductsHealth Education Quarterly, 1995