Marketing as Exchange: A Theory of Transactions in the Marketplace
- 1 March 1978
- journal article
- research article
- Published by SAGE Publications in American Behavioral Scientist
- Vol. 21 (4) , 535-556
- https://doi.org/10.1177/000276427802100406
Abstract
No abstract availableThis publication has 13 references indexed in Scilit:
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- Marketing as ExchangeJournal of Marketing, 1975
- Social Exchange in MarketingJournal of the Academy of Marketing Science, 1975
- Marketing as an Organized Behavioral System of ExchangeJournal of Marketing, 1974
- A Generic Concept of MarketingJournal of Marketing, 1972
- A Generic Concept of MarketingJournal of Marketing, 1972
- Decisions and ExchangeAmerican Sociological Review, 1971
- Broadening the Concept of MarketingJournal of Marketing, 1969
- Broadening the Concept of MarketingJournal of Marketing, 1969
- A Theory of the Allocation of TimeThe Economic Journal, 1965