An Illustration of Cross-Spectral Analysis in Marketing
Open Access
- 1 August 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (3) , 271-278
- https://doi.org/10.1177/002224377200900305
Abstract
Cross-spectral analysis has been used to study time-varying behavior in many fields; this article explains this new method of analysis and illustrates its use in marketing. Some problems encountered in using cross-spectral analysis are examined, and the usefulness of the technique in marketing is briefly discussed.Keywords
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- Discussion, Emphasizing the Connection Between Analysis of Variance and Spectrum AnalysisTechnometrics, 1961
- Mathematical Considerations in the Estimation of SpectraTechnometrics, 1961
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