Priority Patterns and Consumer Behavior

1 October 1969

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 33 (4) , 50
https://doi.org/10.2307/1248673

Abstract

Products acquired by consumers over life-cycle periods can be grouped into clusters in accordance with set criteria. This article shows how marketing strategy c...

Keywords

MARKETING
ACCORDANCE
PATTERNS AND CONSUMER
CONSUMER BEHAVIOR PRODUCTS
BEHAVIOR PRODUCTS ACQUIRED
PRIORITY PATTERNS

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