Student Preferences in Typography
- 1 January 1981
- journal article
- research article
- Published by Taylor & Francis in Programmed Learning and Educational Technology
- Vol. 18 (2) , 57-61
- https://doi.org/10.1080/0033039810180201
Abstract
Very little research has been undertaken on the role of reader characteristics in typographical research and the interplay of preference and design. This study simply asked 245 university students for the ranked ‐preferences among typographical variants of a paragraph. There were 16 paragraphs in all, with combinations of typeface, size, emphasis and interline space. Emphasis was the dominant factor although a general preference for the more spacious layouts was evident.Keywords
This publication has 3 references indexed in Scilit:
- A reply to Robin KinrossInstructional Science, 1979
- Designing Instructional TextInstructional Science, 1979
- Criticism, Alternatives and Tests: A Conceptual Framework for Improving TypographyProgrammed Learning and Educational Technology, 1975