Types of Competition and the Theory of Strategy: Toward an Integrative Framework
- 1 October 1986
- journal article
- Published by Academy of Management in Academy of Management Review
- Vol. 11 (4) , 791-800
- https://doi.org/10.5465/amr.1986.4283938
Abstract
Three concepts of competition, each reflecting different research traditions in microeconomics, are discussed: Industrial Organization competition, Chamherlinian competition, andSchumpeterian competition. The implications of each for normative theories of strategy are discussed, and a single framework which describes the types of competitive forces a firm is likely to face over time is suggested.Keywords
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