Benefit Bundle Analysis: An Empirical Study of International Travelers
- 1 October 1977
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 16 (2) , 6-9
- https://doi.org/10.1177/004728757701600202
Abstract
This article analyzes touristic benefits sought by a group of American Express international travelers from their vacation visits to nine tourist-attracting regions in and outside the United States—Florida, California, Mexico, Hawaii, the Bahamas, Jamaica, Puerto Rico, the Virgin Islands, and Barbados. Marketing implications of the results are discussed.Keywords
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