Literary Criticism and Consumer Research: Overview and Illustrative Analysis
- 1 December 1989
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 16 (3) , 322-334
- https://doi.org/10.1086/209218
Abstract
This article proposes literary criticism as a source of insight into consumer behavior, presents a broad overview of literary criticism, provides a sKeywords
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