Mathematical models of brand choice behavior
- 6 April 1995
- journal article
- review article
- Published by Elsevier in European Journal of Operational Research
- Vol. 82 (1) , 1-17
- https://doi.org/10.1016/0377-2217(94)00236-6
Abstract
No abstract availableThis publication has 46 references indexed in Scilit:
- Heterogeneous Logit Model Implications for Brand PositioningJournal of Marketing Research, 1994
- Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of HouseholdsMarketing Science, 1993
- Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated MomentsMarketing Science, 1992
- Prospect Versus UtilityManagement Science, 1989
- A Flexible Class of Discrete Choice ModelsMarketing Science, 1988
- Market-Share AnalysisPublished by Springer Nature ,1988
- A New Class of Market Share ModelsMarketing Science, 1985
- A Field Investigation of Causal Relations among Cognitions, Affect, Intentions, and BehaviorJournal of Marketing Research, 1982
- Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant AlternativesJournal of Marketing Research, 1982
- An Attitude Model for the Study of Brand PreferenceJournal of Marketing Research, 1972