Effects of Beardedness on Person Perception
- 1 October 1973
- journal article
- research article
- Published by SAGE Publications in Perceptual and Motor Skills
- Vol. 37 (2) , 413-414
- https://doi.org/10.2466/pms.1973.37.2.413
Abstract
The present study examined the hypothesis that a bearded man would be perceived less favorably than a non-bearded man. Beardedness, sex, and geographic information (West Coast vs local vs no information) were varied in a 2 × 2 × 3 factorial design. Results did not support the hypothesis and indicated that the bearded man was perceived more favorably than his non-bearded counterpart on 7 of 27 adjective dimensions and less favorably on one. Ss' written impressions were consistent with these results and showed a marked willingness to describe the other person in great detail. Results were discussed within the framework of the stereotype literature.Keywords
This publication has 1 reference indexed in Scilit:
- On the fading of social stereotypes: Studies in three generations of college students.Journal of Personality and Social Psychology, 1969