Italian Banks: Competition and Competitive Strategies
- 1 March 1990
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 8 (3) , 17-23
- https://doi.org/10.1108/02652329010003872
Abstract
The structure of banking sectors varies considerably between European Community countries. The advent of the Single Market in 1992 may, therefore, be accompanied by significant restructuring in those countries with hitherto relatively fragmented banking sectors. Such a situation is highlighted with an overview of Italian banking – the evolution of bank‐market relations is described, changes in competition are outlined and the emerging competitive strategies are assessed.Keywords
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