Own attitude and discriminability in relation to anchoring effects in judgment.

1 January 1966

journal article
Published by American Psychological Association (APA) in Journal of Personality and Social Psychology

Vol. 4 (5) , 497-507
https://doi.org/10.1037/h0023894

Abstract

THE INFLUENCE OF OWN ATTITUDE AND ABILITY TO DISCRIMINATE AMONG ATTITUDINAL STIMULI WAS STUDIED IN RELATION TO ANCHORING PHENOMENA. 96 SS, DIFFERING IN OWN ATTITUDE TOWARDS FRATERNITIES, JUDGED THE STAND TOWARDS FRATERNITIES REPRESENTED IN MODERATE STATEMENTS PRESENTED IN AN ALTERNATED 4-TRIAL SEQUENCE OF EITHER EXTREME PROFRATERNITY CONTEXT ANCHORS OR CONFRATERNITY CONTEXT ANCHORS. ALTHOUGH INITIAL JUDGMENTS SHOWED NO RESPONSIVENESS TO CONTEXT ANCHORS, SIGNIFICANT DIFFERENCES AS A FUNCTION OF OWN ATTITUDE WERE OBTAINED. SUBSEQUENT JUDGMENTS REVEALED DEFINITE ASSIMILATION TRENDS IN THE DIRECTION OF CONTEXT ANCHORS, WITH DIMINISHED OWN-ATTITUDE EFFECTS. LIMITED CAPACITY TO DISCRIMINATE WAS FOUND TO HAVE ONLY INDIRECT BEARING ON SUSCEPTIBILITY TO ASSIMILATION TENDENCIES. THE FINDINGS ARE DISCUSSED IN RELATION TO EXISTING THEORIES OF JUDGMENT. (25 REF.) (PsycINFO Database Record (c) 2017 APA, all rights reserved)

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