The Mass Media in an Underdeveloped Village
- 1 March 1963
- journal article
- research article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 40 (1) , 27-35
- https://doi.org/10.1177/107769906304000104
Abstract
Even at the low development level of a small Andean village, there are persons receiving messages from the modern mass media. The study suggests that the process of media audience building may be fundamentally the same in this quite different culture as in the United States.Keywords
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