Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability,
- 1 January 1996
- journal article
- Published by Elsevier in Journal of Retailing
- Vol. 72 (3) , 273-289
- https://doi.org/10.1016/s0022-4359(96)90030-5
Abstract
No abstract availableKeywords
This publication has 0 references indexed in Scilit: