Understanding the audiences of a health communication campaign: A discriminant analysis of potential organ donors based on intent to donate
- 1 February 1996
- journal article
- Published by Taylor & Francis in Journal of Applied Communication Research
- Vol. 24 (1) , 33-49
- https://doi.org/10.1080/00909889609365438
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- The Influence of Prior Thought and Intent on the Memorability and Persuasiveness of Organ Donation Message strategiesHealth Communication, 1994
- Knowledge regarding organ donation: Identifying and overcoming barriers to organ donationSocial Science & Medicine, 1990
- A Coefficient of Agreement for Nominal ScalesEducational and Psychological Measurement, 1960