AIDS publicity: some experiences from Scotland.
- 3 January 1987
- Vol. 294 (6563) , 48-49
- https://doi.org/10.1136/bmj.294.6563.48
Abstract
First paragraph: The government has begun spending £20 million on publicity about the acquired immune deficiency syndrome (AIDS). Newspaper, television, and radio advertising will be used together with leaflets. Our experience with producing leaflets on AIDS in Scotland shows how important it is to evaluate any type of mass media publicity before it is widely releasedKeywords
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