Relationship marketing in consumer markets: A comparison of managerial and consumer attitudes about information privacy

Publisher Website

1 January 1997

journal article
Published by SAGE Publications in Journal of Direct Marketing

Vol. 11 (3) , 44-57
https://doi.org/10.1002/(sici)1522-7138(199722)11:3<44::aid-dir7>3.0.co;2-x

Abstract

No abstract available

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