Comment on "A Major Price-Perceived Quality Study Reexamined"

• 1 May 1980
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 17  (2) , 263
• https://doi.org/10.2307/3150938

Abstract

Keywords

• COMMENT
• MAJOR PRICE
• PRICE PERCEIVED
• STUDY REEXAMINED
• PERCEIVED QUALITY
• QUALITY STUDY