The anatomy of conquest: Tesco versus Sainsbury

• 1 September 1997
• journal article
• Published by Springer Nature in Journal of Brand Management
• Vol. 5  (1) , 53-60
• https://doi.org/10.1057/bm.1997.29

Abstract

Keywords

• TESCO
• CONQUEST
• ANATOMY
• THINKING
• CUTTING
• EDGE
• JOURNAL
• AUTHORITATIVE
• SAINSBURY
• CONSULTANCIES