Black Model Appearance and Product Evaluations
- 1 March 1979
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 29 (1) , 123-128
- https://doi.org/10.1111/j.1460-2466.1979.tb01690.x
Abstract
No abstract availableKeywords
This publication has 7 references indexed in Scilit:
- The “Decorative” Female Model: Sexual Stimuli and the Recognition of AdvertisementsJournal of Advertising, 1977
- The Impact of Physically Attractive Models on Advertising EvaluationsJournal of Marketing Research, 1977
- The Female Role in Advertisements: Some Experimental EvidenceJournal of Marketing, 1977
- Black Ads Are Getting BlackerJournal of Communication, 1976
- White and Black Consumer Sales Response to Black ModelsJournal of Marketing Research, 1976
- Effects of human models on perceived product quality.Journal of Applied Psychology, 1973
- Trends in Appearance of Models in Ebony Ads over 17 YearsJournalism Quarterly, 1972