The influence of the pretest on order effects in persuasive communications.

• 1 September 1964
• journal article
• Published by American Psychological Association (APA) in The Journal of Abnormal and Social Psychology
• Vol. 69  (3) , 337-341
• https://doi.org/10.1037/h0048200

Abstract

Keywords

• ATTITUDE
• LEARNING
• SET (PSYCHOLOGY)
• SUGGESTION