Response Set and the Measurement of Self-Designated Opinion Leadership
- 1 January 1971
- journal article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 35 (3) , 383-397
- https://doi.org/10.1086/267923
Abstract
The internal consistency and discriminant validity of the items comprising the Rogers self-designating opinion leadership scale were investigated utiKeywords
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