Rumor in the Marketplace: The Social Psychology of Commercial Hearsay.

• 1 September 1986
• journal article
• Published by SAGE Publications in Contemporary Sociology: A Journal of Reviews
• Vol. 15  (5) , 776
• https://doi.org/10.2307/2071086

Abstract

Keywords

• SOCIAL PSYCHOLOGY
• MARKETPLACE
• RUMOR
• PSYCHOLOGY OF COMMERCIAL HEARSAY