Sex Typing and Consumer Behavior: A Test of Gender Schema Theory
- 1 June 1988
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 15 (1) , 122-128
- https://doi.org/10.1086/209151
Abstract
Using the context of advertising, packaging, and consumer choice, three experiments were conducted to test the predictions of gender schema theory thKeywords
This publication has 0 references indexed in Scilit: