Characteristics of Adopters and Non-Adopters of Home Computers
- 1 September 1983
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 10 (2) , 225-235
- https://doi.org/10.1086/208961
Abstract
Adopters and non-adopters of home computers were contrasted in terms of their demographics, psychographics, and experiences with technical consumer pThis publication has 1 reference indexed in Scilit:
- Attributes of Innovations as Factors in DiffusionAmerican Journal of Sociology, 1966