The Teachers' Forum: From Intelligent Consumer to Active Modeler, Two MBA Success Stories
- 1 June 1997
- journal article
- Published by Institute for Operations Research and the Management Sciences (INFORMS) in Interfaces
- Vol. 27 (3) , 88-98
- https://doi.org/10.1287/inte.27.3.88
Abstract
Discussion about the decline in management science in the business schools. The author proposes a paradigm to train the MBA students to be active modelers by using the personal computer and software, primarily the spreadsheet. Those tools allow significantly faster and easier modeling and also make possible a new style of modeling, referred to as “end-user-modeling.”This publication has 0 references indexed in Scilit: