Abstract
Unlike some countries, Britain may have experienced a rise rather than a fall in alcohol‐related illness during a decade when consumption has not risen. Objections to the “illness concept” may impede our vision and the range of services we develop. It is possible to agree with objectors to the illness concept that a unidimensional view is unhelpful; that explanations are often only attributions; that the construct “illness” is not needed for help to be offered, its use could undermine self‐mastery, and its misuse can breach civil fights. Learning can explain much over‐drinking. However, the concept need not imply bimodality of drinkers; the syndrome of alcohol dependence has uses and does not imply a cause; physical and mental explanations are not incompatible; genetic and biochemical research has promise. Developments in treatment are still limited, but the mysteries of the free‐will dilemma should not prevent us seeing physiological, psychological and social contributants of partners rather than rivals.