The effects of source credibility and message information quantity on the attitude change of apathetics
- 1 August 1977
- journal article
- research article
- Published by Taylor & Francis in Communication Monographs
- Vol. 44 (3) , 252-262
- https://doi.org/10.1080/03637757709390136
Abstract
The paper develops and tests a theoretical rationale for treating the attitude change of apathetic receivers as a function of their capacities to process the quantities of information contained in a message within an environmental constraint established via source credibility inductions.Keywords
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