Conformity to groups as a function of group success.

Abstract
"Three person groups were given different degrees of success and failure in a collaborative group task. Following this, individuals twice judged the number of flickers of a light, receiving a purported average judgment prior to the second estimate." Persons in groups given all successes showed significantly more movement of the second judgment in the direction of the purported group average than did members of all failure groups or persons having no group experience. Persons in groups having partial success were intermediate. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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