Grocery shopping and an ageing population: research note
- 1 January 1999
- journal article
- research article
- Published by Taylor & Francis in The International Review of Retail, Distribution and Consumer Research
- Vol. 9 (4) , 403-409
- https://doi.org/10.1080/095939699342499
Abstract
This study focuses on grocery shopping and an ageing population. It hypothesizes that as a population ages so there will be a change in preferences for certain service and product factors associated with grocery shopping. Survey responses were collected from 393 people and the results confirmed the expectations. To analyse the data, a multiplicative determinance model was used. The study concludes with a discussion of the implications of the findings for retailers.Keywords
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