PR seeks boardroom status
- 1 January 1972
- journal article
- Published by Emerald Publishing in Industrial Management
- Vol. 72 (1) , 30-35
- https://doi.org/10.1108/eb056156
Abstract
PUBLIC RELATION IS STILL clouded in mystique in the eyes of many managements—a concept they do not understand fully and which therefore frightens or baffles them to varying degrees.Keywords
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