The informative and persuasive functions of advertising: A moral appraisal

• 1 February 1983
• journal article
• Published by Springer Nature in Journal of Business Ethics
• Vol. 2  (1) , 27-33
• https://doi.org/10.1007/bf00382710

Abstract

Keywords

• PERSUASIVE FUNCTIONS
• APPRAISAL ADVERTISING
• MORAL APPRAISAL
• HAND
• IRRATIONAL MEANS
• INFORMING CONSUMERS
• PERSUASIVE ADVERTISING