Terminal and Instrumental? An Inquiry into Rokeach's Value Survey

Abstract
Because Rokeach's theory of values and his Value Survey are so influential on other researchers, critical analysis of the instrument and its basic assumptions are warranted. Two studies were conducted to determine whether empirical rationale exists for the division of value systems into two categories, terminal and instrumental. Drawn from analysis by Rokeach and from two studies, evidence suggests that the two categories lack construct validity. Instead, a value system based on value orientations is suggested.

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