Measurement of Consumer Susceptibility to Interpersonal Influence
- 1 March 1989
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 15 (4) , 473-481
- https://doi.org/10.1086/209186
Abstract
The development of a scale for measuring consumer susceptibility to interpersonal influence is described. Consumer susceptibility to interpersonal inKeywords
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