Change of preferences under time pressure: choices and judgements
- 1 December 1987
- journal article
- Published by Wiley in Scandinavian Journal of Psychology
- Vol. 28 (4) , 322-330
- https://doi.org/10.1111/j.1467-9450.1987.tb00769.x
Abstract
Students made choices between student apartments judged to be equally attractive. When asked to choose the best apartment in each pair of alternatives, choices made by a group under time pressure were significantly different from those made by another group under no time pressure. The effect was so strong that preference reversals were obtained which could be explained by subjects over‐evaluating negative aspects on the most important attribute under time pressure.Keywords
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