MAKING THE DECISION TO DIVERSIFY INTO FINANCIAL SERVICES
- 1 March 1987
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 8 (1) , 13-20
- https://doi.org/10.1108/eb039183
Abstract
Despite the pitfalls of entering the financial services industry, opportunities abound for increased growth and high profits.Keywords
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