Personal computer software for use in marketing education (part 1)
- 1 January 1991
- journal article
- research article
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 7 (1) , 77-92
- https://doi.org/10.1080/0267257x.1991.9964141
Abstract
This paper is a comprehensive survey of what materials are available for teachers in universities, colleges and polytechnics. It is a state of the art review of personal computer software and includes references on how to get the material and also suggestions on how to use it. Because of its length, the paper will be published in two parts. Part 2 will appear in Vol 7.2 and will cover model‐oriented application packages, the selection of packages and setting of exercises, and a comprehensive bibliography to Parts 1 and 2 containing over 250 references.Keywords
This publication has 0 references indexed in Scilit: