How Valid are Product Descriptions and Protocols in Choice Experiments?

Publisher Website
Google Scholar
Abstract
This paper examines the effects of two increasingly common elements of laboratory choice experiment construction—the substitution of product descriptions for products and the employment of protocols—on four classes of variables: cognitive states, attribute use, eye movements, and protocol content. Product descriptions were found to produce different thought processes than the products themselves. The use of protocols, however, did not alter results.

This publication has 0 references indexed in Scilit: