The Measurement of Firm Diversification: Some New Empirical Evidence
- 1 June 1982
- journal article
- Published by Academy of Management in The Academy of Management Journal
- Vol. 25 (2) , 299-307
- https://doi.org/10.5465/255992
Abstract
Two approaches to the measurement of firm diversification are compared: (1) continuous SIC-based product count measures and (2) categorical measures as popularized by Rumelt. The measures are found to be more similar than previous research has suggested, although each appears to have advantages for particular research topics and methodological approaches.Keywords
This publication has 3 references indexed in Scilit:
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- Firm Effects and Industry Effects in the Analysis of Market Structure and ProfitabilityJournal of Marketing Research, 1978
- The Effect of Diversification on Industry Profit Performance in 241 Manufacturing Industries: 1963The Review of Economics and Statistics, 1973