Terror Management and Stereotyping: Why Do People Stereotype When Mortality Is Salient?
- 1 April 2008
- journal article
- retracted article
- Published by SAGE Publications in Personality and Social Psychology Bulletin
- Vol. 34 (4) , 553-564
- https://doi.org/10.1177/0146167207312465
Abstract
Three studies examine two routes by which mortality threats may lead to stereotyping. Mortality salience may activate both a comprehension goal and an enhancement goal. Enhancement goals are likely to be more active in situations where intergroup competition or conflict is salient. If this is not the case, then a comprehension goal will predominate. In line with a why-determines-how logic, when mortality salience activates a comprehension goal, both positive and negative stereotyping occur. In contrast, the activation of an enhancement goal only increases negative stereotyping.Keywords
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