Consumer Reactions to Contraceptive Purchasing
- 1 January 1977
- journal article
- research article
- Published by SAGE Publications in Personality and Social Psychology Bulletin
- Vol. 3 (2) , 293-296
- https://doi.org/10.1177/014616727700300229
Abstract
Consumer reactions to a contraceptive purchase were examined in a field setting. Male subjects (N = 40) purchased condoms from a pharmacist in a drugstore, and affective and evaluative responses to this purchase were assessed. Compared to subjects for whom buying condoms elicited relatively positive affect, individuals responding with relatively negative affect evaluated the drugstore, the pharmacist, the pharmacist's attri butions about them, condoms in general and in actual use, and the reliability of condoms more negatively (multivariate p < .03).Keywords
This publication has 3 references indexed in Scilit:
- Evaluations of erotica: Facts or feelings?Journal of Personality and Social Psychology, 1974
- Environmental effects on interpersonal affective behavior: Ambient effective temperature and attraction.Journal of Personality and Social Psychology, 1970
- Heterosexual behavior assessment—I. MalesBehaviour Research and Therapy, 1968