THE R&D ROLE IN BRINGING NEW PRODUCTS TO THE MARKETPLACE
- 1 January 1981
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 1 (4) , 26-32
- https://doi.org/10.1108/eb038909
Abstract
How does a company develop the optimal product while holding down development costs and shortening lead times for introduction? The authors have developed a scaling technique that does both.Keywords
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