Measuring perceived pre-purchase risk for a new industrial product
- 30 November 1979
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 8 (4) , 333-340
- https://doi.org/10.1016/0019-8501(79)90042-7
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- A Model of Industrial Buyer BehaviorJournal of Marketing, 1973
- Exploration of Variables Inherent in Adopting an Industrial ProductJournal of Marketing Research, 1973
- A General Model for Understanding Organizational Buying BehaviorJournal of Marketing, 1972
- Tests of Equality Between Sets of Coefficients in Two Linear Regressions: An Expository NoteEconometrica, 1970