The domestic economy of television viewing in postwar America
- 1 December 1989
- journal article
- research article
- Published by Taylor & Francis in Critical Studies in Mass Communication
- Vol. 6 (4) , 337-354
- https://doi.org/10.1080/15295038909366761
Abstract
This essay examines how postwar women's magazines introduced television to the American housewife. Combining methods of textual analysis with industrial and cultural history, it shows the ambivalence which characterized popular discourse on television. In particular, the study reveals the way television was imbricated in the gendered division of labor and leisure at home by exploring how the magazines deliberated on the problems television posed for women's domestic chores and the efficient functioning of the household. It thus contributes historical perspective to the ongoing concerns about television's relationship to family audiences.Keywords
This publication has 3 references indexed in Scilit:
- American Women Since 1945Published by Springer Nature ,1987
- After the Great DividePublished by Springer Nature ,1986
- Advertising the American DreamPublished by University of California Press ,1985