HOW TO ENSURE THE CONTINUED GROWTH OF STRATEGIC PLANNING

1 January 1980

journal article
Published by Emerald Publishing in Journal of Business Strategy

Vol. 1 (1) , 11-18
https://doi.org/10.1108/eb038885

Abstract

Is strategic planning a lasting management tool or just another management fad? Four factors—top management commitment, sound segmentation, training and development, and periodic reviews—will spell success. Planners who ignore them can expect strategic management programs to fail.

Keywords

SOUND
FAD
IGNORE
SEGMENTATION
SPELL
FAIL
PLANNERS
CONTINUED GROWTH
GROWTH OF STRATEGIC

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