Seeking strategic advantage with technology?—Focus on customer value!

• 1 April 1986
• journal article
• Published by Elsevier in Long Range Planning
• Vol. 19  (2) , 50-56
• https://doi.org/10.1016/0024-6301(86)90220-7

Abstract

Keywords

• CUSTOMER VALUE
• STRATEGIC ADVANTAGE
• SEEKING STRATEGIC
• FOCUS ON CUSTOMER
• ADVANTAGE WITH TECHNOLOGY