Relationship Marketing and the Consumer

• 1 September 1995
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 23  (4) , 278-281
• https://doi.org/10.1177/009207039502300407

Abstract

Keywords

• DISCIPLINE
• RELATIONSHIP MARKETING
• FUNDAMENTAL AXIOM
• SHETH
• INDIVIDUALS INTERVIEWED
• PARVATIYAR